Pokka 'Delightfully Infused'.

Reinforcing the campaign will be the use of traditional medias.

Prints

Outdoor ad shells

Problem

Pokka's line of fruit teas has a potential to be a fun brand. 

The current method they're promoting their teas are 

through in-store promotion hence cheapens the brand. 

Thus for my Final Year project I decided to market the 

fruit tea line towards the generation Y and get consumers 

to be actively participative in the brand and product.

The Big Idea

At Pokka, they mix various flavours with tea

to come up with the perfect tea infusion.

Muji TVC

Creatives/ Suhaimi Saadan, Naresh Kumar and Keshav Bhat.

Art Direction//Suhaimi Saadan and Naresh Kumar

Burger King's Slide Slider

Creatives/ Suhaimi Saadan & Naresh Kumar.
Art Direction//Suhaimi Saadan
Copy Writer// Naresh Kumar

Unifem Coupon

Creatives/ Suhaimi Saadan & Naresh Kumar.

Art Direction//Suhaimi Saadan

Copy Writer// Naresh Kumar

Ducolax Laxative

Creatives/ Suhaimi Saadan , Naresh Kumar, Farizal Akramhan and David Stevanov

Art Direction and Illust//Suhaimi Saadan

Brands Essense of Chicken

Thanks for coming for the BA Grad Show.

Vacansopapurosophobic is someone who is afraid of blank papers.

Baygon Print ad

Problem

Not much awareness for Baygon's 24 hour Roach Killer. Thus this campaign is to highlight the uniqueness of the product.

Solution

The Big idea is the selling point of the product itself which is, it takes just one roach to kill the rest.

Long's Innovative marketing

Collaboration with 

Copywriter Gitanjali C Kalro, 

Product Designer Naresh Kumar

Logo and Identitiy Keshav Bhat

Print Advertisements Malvika Menon & Akanksha Jain

What we proposed was to bring up the Long's brand identity into an up-market crowd. 

Consumers who are attune to their senses and generally don't mind paying a little more for

something which taste great. Thus from the traditional and historical past of the Long's 

brand, and how a grubby horseradish from dirt transformed into a culinary asset, 

this is one part of the answered brief.

NOKIA -ENVY imc

The Envy campaigns starts from the top

Pre-launch

_________________________________________________________________

Launch

The Big idea- Everything the N-series replaces, turns green with envy.

NIGHT SAFARI-ambient

MTV VIRUS-imc

      

        

A collaboration with classmates for D&AD student brief Naresh and Malcolm.

IKEA

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